The Marketing major has two main objectives: (1) to prepare students for a variety of careers in different fields of Marketing, as well as in general management positions in private and public organizations; and (2) to provide students with the essential skills and knowledge that will enable them to further their studies at a postgraduate level.
The Marketing major emphasizes the development of knowledge, skills, and analytical techniques aiming at the identification, prediction, and understanding of the needs, preferences, and purchasing behavior of individual consumers, households, and organizations. The design and implementation of effective strategic marketing plans is also emphasized. Such plans should enable a company to achieve its marketing and business objectives by utilizing productively its available resources and capabilities and by exploiting emerging market opportunities.
The Marketing curriculum helps students to develop creativity skills and critical judgment in solving marketing and business problems. Students also learn to work thoroughly and systematically to carry out large scale market research projects, and design strategic marketing plans, advertising plans, electronic marketing plans, international marketing plans, and sales management strategies and programs. To complete their research projects students have the opportunity to cooperate with local firms and examine how marketing theories, concepts and approaches are actually implemented in practice. Through this process students become familiar with the local business environment and prevailing market conditions across various industries.
To fulfill the requirements of the Marketing major students need to take nine (9) depth courses, as indicated below. Each depth course corresponds to 6 ECTS. Moreover, students must take seven (7) breath courses which are offered by the other majors of the department of Public and Business Administration.
Marketing Major Depth Courses:
| Course Code |
Course Title |
ECTS |
| PBA 351 |
Marketing Research |
6 |
| PBA 352 |
Consumer Behavior |
6 |
| PBA 353 |
Sales Management |
6 |
| PBA 354 |
Marketing Communications |
6 |
| PBA 452 |
International Marketing |
6 |
| PBA 453 |
Strategic Marketing |
6 |
| PBA 456 |
Electronic Marketing |
6 |
PBA 333
|
Management Information Systems |
6
|
| OR PBA 432 Management of Innovation |
PBA 346
|
Quantitative Methods in Business II |
6
|
| OR PBA 447 Quantitative Methods in Business III |
Coordinator of B.Sc. in Marketing: Leonidas Leonidou