GENERAL MANAGEMENT
PBA 131: Principles of Management (6 ECTS)

The purpose of this course is to provide an understanding of the nature and role of management in an organization, as well as to highlight the pressures imposed on management by its external environment. The course is structured around the key management functions, namely planning, organizing, staffing, leading and controlling. It also provides an overview of the basic management areas, namely accounting, marketing, finance, production and personnel.

PBA 132: Information Systems in Business (7 ECTS)

The course provides introductory coverage of the roles and functions of computer information systems in business environments, and of new business opportunities created with the advancement of computer technologies. The course covers fundamental issues concerning computer technology, its applications in business environments, as well as the development and management of information systems. Topics to be covered include: operations, decision support and strategic roles of information systems; types of computer information systems in organizations (transaction processing, decision support, executive support, expert systems, process automation, office automation, strategic information systems); concepts and managerial implications of developments in hardware, software, telecommunications, and database management technologies; information systems support for end-user and work-group activities; alternative system development methodologies and tools; management of information systems resources. The students also acquire basic skills with common business software packages (wordprocessors, spreadsheets, database management packages).

PBA 231: Organizational Behavior (6 ECTS)

This course aims at examining the impact that individuals, groups, and structure have on behavior within an organization. Topics to be covered include: individual behavior, perceptions and individual decision making, motivation theories, group behavior and decision making, leadership, power and conflict, organization structure and design, organizational culture, and organizational change and development.

PBA 232: Quantitative Methods in Business I (6 ECTS)

The course covers the application of quantitative methods to solve practical business problems. Subjects to be covered include fundamental topics in: statistical analysis, regression analysis, forecasting, simulation, decision theory, and optimization models. Emphasis is placed on the use of the computer to solve practical problems drawn from various applications: financial planning, operations management, marketing research, management science.
Prerequisite: PBA 132.

PBA 331: Business Law (6 ECTS)

This course examines the legal system as it affects the modern business environment. It analyzes legal devices that are commonly encountered in the operation of a business. Topics include: contracts, commercial paper, bankruptcy, agency, partnerships, joint ventures, corporations, regulation of employment, property, insurance, trusts and estates.

PBA 332: Business Ethics (6 ECTS)

This course provides a general overview of ethical performance in business. Students will learn to examine standards and priorities through ethics and moral reasoning and achieve a balance between business and economic responsibility on one hand, and social and public responsibility on the other. Topics include: moral theories in normative ethics, ways to promote and institutionalize ethical behavior in organizations, and differences in ethical standards in different countries. Cases and problems illustrating ethical dilemmas will be extensively used.

PBA 333: Management Information Systems (6 ECTS)

This course deals with the management of contemporary information technology resources -- computer, telecommunication technology, office systems, and data -- in organizations. Specifically, the course focuses on management issues inherent in the existence of Information Technology (IT) and Management Information Systems (MIS) departments in organizations. Topics include: use of IT for competitive advantage, inter-organizational systems, information-enabled alliances, IT planning and control, IT operations, outsourcing, and downsizing. Case discussions will be used extensively in this course to illustrate the above concepts.
Prerequisite: PBA 132.

PBA 334: Human Resource Management (6 ECTS)

The objective of this course is to introduce students to the theory and practice of Human Resource Management (HRM). Issues such as recruitment, selection, performance appraisal, planning, compensation and benefits, training and development as well as employee relations will be analysed in the course.  In addition, students will have the opportunity to analyse a variety of practical situations where the theories behind the practice of HRM are applied.

PBA 336: Business Communications (6 ECTS)

Overview of communication theories, strategies and skills necessary for the successful management of interpersonal, team, committee and group communication, taking into consideration organizational contexts, the potentials and problems of communication/information technologies, cross cultural contacts and gender issues. Emphasis on solving communication problems and improving communication skills through case analysis and practical exercises.

PBA 335: Gross Cultural Management (6 ECTS)

The course introduces students to the role of culture in Management. It focuses on the meaning and significant of culture, studies the role of cultural values and their influence on Organizational Behaviour and sketches the significance of cross cultural similarities and differences in Management. The course also emphasises cross cultural communication and the role of culture in decision making, leadership and human resource management. 

PBA 433: Decision Support Systems (6 ECTS)

This course aims at providing students with basic knowledge on technical and practical topics on the design and implementation of decision support systems, as well as their efficient use in the organization. Emphasis is given on the principles guiding decision support systems, the various types of systems, and their implementation in solving practical problems in organizations.
Prerequisite: PBA 333.

PBA 434: Entrepreneurship (6 ECTS)

The purpose of this course is to explore the many dimensions of new venture creation and growth. While most of the examples in class will be drawn from new venture formation, we will also draw on cases from intrapreneurship, social and non-profit entrepreneurship. The class sessions will be devoted to the process of conceptualizing, developing, and managing successful new ventures, ideas or products towards the creation of a business plan.

PBA 435: Business Policy (7 ECTS)

This course addresses issues concerning a company such as vision, mission, and objectives. Emphasis is given on competitive analysis, the nature of competitive advantage, the structures and control of management processes, diversification strategies, culture and leadership.

PBA 436: Leadership  (6 ECTS)

The course introduces the students to the major issue of leadership on the basis that leadership is dynamic and not static. Major theories on leadership are analysed and the relationship between leader, followers and situations is explored as well as the investigation of the process of leadership. Emphasis is given to the role of social gender and culture in leadership, to the characteristics and values of leaders as well as charismatic leadership and follower roles.

 

ACCOUNTING   PBA 111: Financial Accounting Principles (7 ECTS)

This course examines the basic concepts of financial accounting, with an emphasis on the nature of the assumptions underlying the conventional measurement techniques and reporting procedures. Accounting is defined as an information system for the users for decision making purposes. The relationship between accounting and the business environment is stressed. Topics include: preparation of the major financial statements, the accounting cycle, income measurement, inventory valuation, financial statement analysis and presentation.

PBA 211: Managerial and Cost Accounting (7 ECTS)

This course is devoted to cost and managerial accounting which is the internal reporting of operating results to managers. Topics include: cost classification and behavior, use of cost data in cost-volume-profit analysis, costing systems, cost control through standards and variance analysis, the use of cost data for decision making purposes, activity based costing, just-in-time, new manufacturing environment, job-order, and process costing. Cases and problems illustrating the techniques appropriate to differing managerial contexts are discussed.
Prerequisite: PBA 111.

PBA 311: Financial Reporting (6 ECTS)

This course examines the theory underlying financial reporting practices, including the development of conceptual frameworks and accounting measurement models. Accounting policy issues surrounding measurement and disclosure issues in financial reporting are also discussed. Extensive use is made of existing accounting pronouncements (such as the International Accounting Standards, and FRS in the U.K. and FASB in the U.S.A.). The emphasis is on developing both professional judgement in decision making and a defensible approach to using the authoritative and other relevant literature. The course also examines partnerships, partnership formation and dissolution, conversion to a limited company, the capital structure of a limited company, accounting for associated companies, consolidations, and mergers and acquisitions.
Prerequisite: PBA 111.

PBA 312: Advanced Managerial Accounting (6 ECTS)

The course provides a general overview of the strategic planning process and the need for a management planning and control system to be tailored to the individual organization. Specific topics include: cost allocation procedures and their usefulness in decision making, measuring performance, including responsibility accounting and transfer pricing, capital budgeting and information for long-run decision making. Case discussions and computer applications will be used in this course.
Prerequisite: PBA 211.

PBA 314: Cyprus Business Law (6 ECTS)

PBA 318: Principles of Auditing (6 ECTS)

This introductory course examines the purpose and nature of auditing, the rules guiding auditing, ethics related to the profession and the auditors, theory of auditing, planning and control, internal control, auditing information, analytical procedures, and auditors' reports. Current literature on the topic will be used emphasizing on Auditing Standards applied in Cyprus, U.K., U.S.A., and internatinally.
Prerequisite: PBA 311.

PBA 319: Principles of Taxation (6 ECTS)

This introductory course examines topics related to taxation which are applied to physical persons and companies in Cyprus, U.K., and in general in the European Union. It covers the basic differences between financial accounting and accounting, international transactions, value-added-tax, company and individual taxing.
Prerequisite: PBA 111.

PBA 411: Financial Statement Analysis (6 ECTS)

The course covers the analysis of the major financial statements prepared by organizations for decision making purposes. Emphasis will be given to the usefulness of the accounting information to the major users (i.e., shareholders, creditors, management) for decision making purposes (investment, financing, or managerial decisions). This course provides an intensive study of financial statement analysis seeking to emphasize: the demand and supply forces underlying the provision of financial statement data; the key aspects of decisions that use financial statement information; and the features of the environment in which these decisions are made. Real world cases from international and Cypriot organizations will be discussed.
Prerequisites: PBA 211, PBA 222, MAS 062.

PBA 412: International Accounting (6 ECTS)

This course examines accounting in a multinational context. Stress is laid on the evolving international accounting and reporting standards, IASC, foreign exchange, taxation problems, international transfer pricing, and international legal requirements, harmonization of accounting and auditing standards, transfer pricing, translation of financial statements, foreign exchange and currency, foreign exchange risk management, accounting for inflation worldwide, domestic and foreign taxation of international organizations, and internal and external audit worldwide.
Prerequisite: PBA 211.

PBA 413: Advanced Auditing (6 ECTS)

An in depth examination of the contemporary developments in audit theory and practice. Topics to be covered include: international developments in auditing, regulation of audits, expectation gap, audit evidence, substansive testing, audit sampling, financial reporting issues and the auditor, computer accounting systems and their audit.
Prerequisite: PBA 313.

PBA 414: Advanced Taxation (6 ECTS)

This course is designed to give students an understanding of the more complex issues of tax law and tax planning. The course includes an in depth examination of the contemporary issues in tax theory and practice. This is achieved through the application of tax law to practical problems and case settings. Current taxation literature will be used extensively in the course.
Prerequisite: PBA 314.

PBA 415: Contemporary Issues in Accounting (6 ECTS)

Current accounting issues are discussed in this course. Emphasis is given on the contemporary accounting literature. Students are expected to evaluate current accounting practices.
Prerequisite: PBA 311.

PBA 416: Accounting Theory (6 ECTS)

An in depth examination of the methodology of accounting, the role of accounting theory,approaches to accounting theory, conceptual framework, accounting principles, the economic environment of accounting, efficient market hypothesis, and positive accounting.
Prerequisite: PBA 311.

PBA 417: Empirical Methods in Accounting (6 ECTS)

An in depth examination of current empirical issues in accounting such as, capital market research, stock market valuation, prediction of bankruptcy, bond ratings earnings and cash flows, time series analysis of financial statement information,capital markets and information efficiency, loan decisions and financial information, and empirical tests of accounting choices.
Prerequisites: PBA 222, PBA 311, MAS 062.

PBA 418: Advanced Financial Accounting (6 ECTS)

An in depth examination of financial reporting issues and accounting standards. Emphasis is given on consolidated companies, changes in the composition of a group, mergers, acquisitions, changes in organizational structure, cessation and dissolutions of companies, the major features of reconstructions and takeovers, leasing off-balance sheet financing, accounting for the effect of changing prices
Prerequisite: PBA 311. 

FINANCE

PBA 221: Introduction to Financial Management (6 ECTS)

This course introduces students to the basic concepts and analytic tools of financial management (both short-term and long-term), and acquaints them with the basic characteristics and operation of financial markets, institutions, and the different kinds of corporate securities. Specific topics covered include: financial statement (ratio) analysis, cash flow projection, sources and uses of funds, financial markets and institutions, time value of money, risk and return, and personal finance applications.
Prerequisites: ECO 111, ECO 121, PBA 111, MAS 061, PBA 232.

PBA 222: Corporate Financial Management (7 ECTS)

This course covers applications of Net Present Value (NPV) to capital budgeting investments, the risk-return trade-off, portfolio management, market efficiency, the cost of capital, financial leverage (debt policy or optimal capital structure), dividend policy, and basic valuation techniques.
Prerequisite: PBA 221.

PBA 321: Advanced Corporate Finance (6 ECTS)

This course provides a more advanced examination of financial theory for finance concentrators, with particular emphasis on valuation of capital budgeting investments and various financial securities (e.g., common stock, different types of debt, options). The course covers a more advanced study of dividend and debt policies, as well as interactions of investment and financing decisions, hedging financial risk, leasing, mergers and acquisitions, and international finance.
Prerequisite: PBA 222.

PBA 322: Investment and Portfolio Management (6 ECTS)

This course examines the mechanics of the securities markets and provides a sound understanding of the principles of investment analysis and valuation. It explains how to value financial securities (e.g. bonds, stocks, options, futures), how to determine whether they are appropriate for inclusion in one's portfolio, and how to best trade. Emphasis is given to security analysis (i.e., determining whether an individual security is correctly valued in the market) and portfolio management (i.e., combining securities into a portfolio, monitoring that portfolio, and evaluating its performance).
Prerequisite: PBA 222.

PBA 323: Modern Capital Budgeting (6 ECTS)

This course provides a broader and deeper examination of the process of capital investment valuation, reviews traditional capital budgeting techniques, and introduces modern developments based on option pricing capable of quantifying the value of managerial operating flexibility and strategic considerations.
Prerequisite: PBA 222.

PBA 324: Bank Financial Management (6 ECTS)

Bank financial management forms the central activity of commercial banks, while the continually changing environment -- intensified competition, deregulation, globalization of markets, new financial instruments -- requires banks to revise the focus of their financial management. The course presents the financial concepts, strategies and techniques that help banks to be successful in this financial environment. After reviewing today's banking environment -- banking structure, problems and conditions -- the course concentrates on measuring and managing various types of risk faced by financial institutions such as interest rate, credit, foreign exchange, and liquidity risks. The course also discusses measures and evaluation of bank performance, basic financial instruments and techniques, bank asset/liability management, new financial strategies, and integrative bank management decisions.
Prerequisite: PBA 322.

PBA 325: Options, Futures, and Risk Management (6 ECTS)

The course describes the nature characteristics of markets for options and futures contracts. It covers the derivation of the main pricing models for these contracts and explains how options and futures can be used for speculation, hedging, and arbitrage.
Prerequisite: PBA 222.

PBA 411: Financial Statement Analysis (6 ECTS)

The course covers the analysis of the major financial statements prepared by organizations for decision making purposes. Emphasis is given to the usefulness of the accounting information to the major users (i.e., shareholders, creditors, management) for decision making purposes (investment, financing, or managerial decisions). This course concentrates on the use and understanding of annual reports prepared by organizations. Several real world cases from the Cyprus and international environment will be discussed.
Prerequisites: PBA 211, PBA 222, MAS 062.

PBA 421: Financial Policy (6 ECTS)

The course analyzes the financial considerations relating to the setting and implementation of financial or corporate policy (e.g., examines inter-relationships between profitability and growth, dividend policy, debt levels, competitive/strategic positioning etc.). Utilizes the case study method to apply concepts and techniques learned in previous business courses to the analysis of real life situations and practical problems. It is intended as a "capstone" course to be taken after all other concentration courses, providing the opportunity for reviewing, integrating, and operationalizing acquired skills in an applied context.
Prerequisites: PBA 321, PBA 322.

PBA or ECO 422: Public Finance (6 ECTS)

The course examines the financial policies and problems facing government institutions and public agencies, such as resource allocation, transfer pricing, and public debt policy (with reference to education, social services, natural resources and the environment).
Prerequisite: PBA 222.

PBA 423: International Financial Management (6 ECTS)

This course studies financial operations in the context of the international environment, with particular attention to the unique opportunities, constraints and risks involved in world-wide operations. These include fluctuating exchange rates, imperfect or distinctive international money, capital and exchange markets, differing accounting, tax and subsidy regimes, political or country risk, and the evaluation and financing of international investment opportunities. This course is useful for managers in organizations active in international trade (exports or imports), subject to foreign competition, having or contemplating direct investment in sales, service or production affiliates overseas.
Prerequisites: PBA 321, PBA 322.

PBA 424: Financial Modeling (6 ECTS)

This course addresses formal mathematical models that are being used in managing financial operations. Techniques used in both the fixed income and equities markets are presented. The use of simulation techniques for valuation purposes, and the use of optimization models for strategic portfolio management are the central themes of the course. Use of computer systems for the implementation and execution of the models are be an integral part of the students' homework. Examples are drawn both from the International (European and American) scene, as well as from the local Banking and Insurance industries.
Prerequisites: PBA 343, PBA 222. (may be taken concurrently).

PBA 425: Contemporary Topics in Finance (6 ECTS)

This seminar introduces advanced timely topics in finance. It enables small groups of advanced students to work on selected finance topics of interest and develop their ability to follow the relevant literature and do independent work. The contents may change from year to year depending on faculty and student interests.
Prerequisites: PBA 321, PBA 322.

MANAGEMENT SCIENCE

PBA 241: Introduction to Management Science (6 ECTS)

This is an introductory course on the methods and techniques of Management Science, with examples of their use in supporting business decisions. It includes an introduction to linear programming, network modeling, inventory modeling, and decision trees. The methods and techniques learned throughout this course will be applied to the analysis of practical case studies.

PBA 245: Introduction to Service Management (6 ECTS)

This introductory course examines the activities and management challenges of service organizations. Topics examined include customer identification, customer contact, strategic role of the information resource, facility location, queueing systems in services, and management of supply and demand. Emphasis is given on the design and management of the service delivery system. Methodologies for evaluating the system's performance which have been succesfully applied in schools and banks are also examined.

PBA 341: Operations Management (6 ECTS)

There is increased awareness of the importance of operations, both in manufacturing and services, in achieving a competitive advantage. This course introduces students to the fundamentals of Operations Management. Topics to be covered include: productivity and competitiveness, product and service design, process selection, facilities layout, design of work systems, aggregate planning, inventory control, materials requirement planning, Just-In-Time systems, scheduling. Current topics such as quality improvement, functional coordination, and issues in international manufacturing will also be addressed. Case studies will be used to present and discuss the above concepts.
Prerequisite: PBA 241.

PBA 342: Logistics and Distribution (6 ECTS)

This course addresses fundamental issues in logistics and distribution. The course covers problems regarding planning, ordering and procuring of raw materials. Problems concerning decisions for outsourcing production, facility location and warehouse capacity planning, sequencing, scheduling and routing product shipments, as well as related transportation and distribution problems will also be covered. Analytical decision support models will be presented.
Prerequisite: PBA 241.

PBA 343: Applied Mathematical Modeling (6 ECTS)

This course addresses modeling techniques, optimization methods and their application to practical problems. Emphasis is placed on developing modeling skills. Fundamental principles of mathematical programming are addressed and are applied to case studies for which the students perform analysis for decision support purposes. Modeling realistic problems and solving them with available modeling/optimization packages (eg., GAMS, AMPL) is an integral part of the course. Algorithmic concepts are also covered to the extent necessary in order to properly utilize the capabilities of optimization packages, interpret their results and perform postoptimality analysis. Various forms of mathematical programming models are examined: linear programs, nonlinear programs, multiobjective optimization models, integer programming models, programs with special structures (eg., network flow problems, block-structured programs).
Prerequisites: PBA 241, good computer skills such as those acquired from CSC 101 and PBA 132.

PBA 344: Network Modeling and Dynamic Programming (6 ECTS)

This course examines issues in network modeling and dynamic programming problems with roughly equal emphasis on model formulation and solution techniques. The implementation and solution of large scale models with computers is an integral part of this course.
Prerequisite: PBA 241.

PBA 345: Management and Improvement of Quality (6 ECTS)

The "quality movement" is in the process of evolving from a statistical-based approach to one that envelops transformation of every aspect on management of organizations, from technological to behavioral. This course addresses the changes in management philosophy, explores the tools used by organizations to improve the quality management and organizational productivity, and covers difficulties associated with organizational change. Topics to be covered include: definitions of quality in manufacturing and service operations, quality and product design, quality in process planning, statistical process control, acceptance sampling, Total Quality Management (TQM), and Quality Function Deployment (QFD).
Prerequisites: MAS 061, MAS 062.

PBA 346: Quantitative Methods in Business II (6 ECTS)

This course examines applications of linear regression models to Business Administration. The course examines simple and multiple regression, inferences in regression analysis, diagnostics and remedial measures, polynomial regression, model building procedures, nonlinear regression, and regression models with binary dependent variables. The course emphasizes data analysis from all disciplines of Business Administration. Students will also become familiar with statistical software packages such as SPSS and Minitab.
Prerequisites: MAS 061, MAS 062.

PBA 424: Financial Modeling (6 ECTS)

This course addresses formal mathematical models that are being used in managing financial operations. Techniques used in both the fixed income and equities markets are presented. The use of simulation techniques for valuation purposes, and the use of optimization models for strategic portfolio management are the central themes of the course. Use of computer systems for the implementation and execution of the models is an integral part of the students' homework. Examples are drawn both from the International (European and American) scene, as well as from the local Banking and Insurance industries.
Prerequisites: PBA 343, PBA 222 (may be taken concurrently).

PBA 440: Case Studies in Business Modeling (6 ECTS)

The modeling of complex business problems is an art that can not be learned by studying only modeling tools. This course is based on case studies of real-world business problems that can be modeled using a variety of management science tools. Students will learn how to combine linear programming, concepts of probability, decision trees and decision theory, to structure a formal decision making approach to a real problem. Analysis, and computer solutions if necessary, will be examined for their managerial implications. This is the capstone course of the Management Science concentration. It will emphasize the complete cycle: ``problem understanding-modeling-analysis-development of managerial plans".
Prerequisite: PBA 343 or PBA 442 (may be taken concurrently).

PBA 441: Production Planning (6 ECTS)

In the past two decades, there has been two revolutions in the area of manufacturing planning and control. In the 1970s, it was Materials Requirements Planning (MRP). In the 1980s it has been Just-In-Time (JIT). This course addresses the tactical (medium and short term) decisions facing an operations manager. Topics to be covered include: medium-term planning, detailed planning, scheduling and control, JIT, issues in inventory management, new technologies and their impact (Flexible Manufacturing Systems, Group Technology and Cellular Manufacturing). The course is accompanied with case studies.
Prerequisite: PBA 341.

PBA 442: Linear and Nonlinear Programming (6 ECTS)

This course examines linear and nonlinear optimization problems with special emphasis on solution techniques. Linear programming in matrix form: the revised simplex method, parametric programming, and duality theory. Nonlinear programming: fundamental concepts, single variable minimization, algorithms for unconstrained optimization such as the method of steepest descent and Newton-like methods, algorithms for constrained optimization such as penalty methods and Rosen's gradient projection. Emphasis will also be given on the computer implementation of optimization techniques.
Prerequisite: PBA 343.

PBA 443: Stochastic Systems (6 ECTS)

Consideration of uncertainties plays an important role in the business environment. This course introduces the theory and mathematical foundation of stochastic processes and probability models. Topics to be covered include: Poisson processes, Markov chains, renewal theory, queuing theory, Brownian motion. An introduction to stochastic optimization programs as tools for addressing decision problems under uncertainty is also covered. Emphasis is placed on the use of stochastic models for various operation, financial, and strategic planning problems.
Prerequisites: PBA 343, MAS 061, MAS 062.

PBA 444: Manufacturing Strategy (6 ECTS)

The choice of a particular corporate strategy must be translated into specific actionable policy statements regarding (i) capacity/plant location decisions, (ii) choice of product/process technology, (iii) infrastructure design with respect to workforce and production planning and control, and (iv) supplier relationships. The course addresses the above dimensions of a manufacturing strategy and mainly consist of cases and current selected="true"="true"="true"="true"="true"="true" readings.
Prerequisite: PBA 341.

PBA 445: Management of Service Operations (6 ECTS)

Service companies constitute the largest and fastest-growing segment of the economies of most developed and developing countries. This course explores the specific tasks faced by managers in various types of service operations. Particular attention is paid to developing an understanding of the close links among the operations, human resources, and marketing functions in service operations. Topics to be covered include: customer contact, manufacturing principles in services, service quality, failsafing services, service recovery, service guarantees, capacity issues in service operations, service driven companies, services in manufacturing (service factory), marketing of service operations.

PBA 446: Applications of Neural Networks in Business (6 ECTS)

This course introduces students to basic concepts of artificial neural networks. These concepts are applied to various areas in business. Topics include: Training algorithms for multilayer perceptrons, training radial basis networks, probabilistic neural networks the Hopfield network and the Kohonen network. Applications in business include: Bankruptcy prediction, exchange rate forecasting, earnings and cash flow prediction, facility layout problems, and prediction of stock returns.
Prerequisite: PBA 241.

PBA 447: Quantitative Methods in Business III (6 ECTS)

This course examines applications of multivariate analysis and time series in business. Topics examined include: discriminant analysis, principal components analysis, factor analysis, and cluster analysis, trend and seasonality in time series, and ARMA models.
Prerequisite: PBA 346.

PBA 449: Current Topics in Management Science (6 ECTS)

The contents of this course will change from year to year depending on the interests of the faculty. It will be designed to address advanced topics in management science that are timely. In particular, it is envisioned that projects will be identified with local industry and teams of students will be offered guidance and supervision to work on problems of their interest. The course requirements will be readings of relevant literature, lectures by the instructor and visiting speakers, and completion of a project.
Prerequisites: PBA 241, PBA 343.

MARKETING

PBA 251: Principles of Marketing (6 ECTS)

The course introduces the concept of marketing and its role in corporate activity. It analyzes the forces of the microenvironment and macroenvironment of an organization and examines how these affect the process of taking marketing decisions. It also examines the marketing information system, the behavior of consumer and organizational buyers and the process of target marketing. In addition, it provides a broad investigation of the key elements of the marketing mix program, namely products, pricing, distribution channels and promotion.

PBA 351: Marketing Research (6 ECTS)

The role, value and limitations of marketing research in the overall marketing activity are examined. The course investigates the various steps in the research process and alternative types of research design. It also analyzes the basic methods for collecting marketing data and the types of forms used for data collection. Sampling and field procedures are also discussed, as well as the process of analyzing, interpreting and presenting the research findings.
Prerequisite: PBA 251.

PBA 352: Consumer Behavior (6 ECTS)

This course examines the various theories of consumer behavior and their application to marketing decision-making. It analyzes the internal and external influences on consumer behavior and investigates methods for segmenting the consumer market. Consumer decision process is also examined, as well as the purchasing act and its outcome. Trends in the consumer market and the issue of consumerism are also discussed within the context of this course.
Prerequisite: PBA 251.

PBA 353: Sales Management (6 ECTS)

The sales function of marketing management is investigated with special emphasis on the personal selling process. Planning and budgetary aspects of sales are discussed and methods for sales forecasting are discussed. The course also reviews ways for organizing, supervising and controlling sales people. Analytically, it focuses on the recruitment and selection of the personnel, their training and education, their motivation and compensation, and methods for evaluating sales performance.
Prerequisite: PBA 251.

PBA 354: Marketing Communications (6 ECTS)

The course highlights the role of promotion in marketing and provides an overview of the communication process. It investigates the buyer decision-making process and examines the role of market segmentation and product positioning in promotion. It also analyzes in detail the basic promotional tools, namely advertising, sales promotion, personal selling and public relations.
Prerequisite: PBA 251.

PBA 355: Distribution Management (6 ECTS)

The course provides an understanding of the distribution environment and examines the role of marketing in wholesale and retail strategy. It explains how to research and target the customers of distribution organizations. Distribution positioning strategy, namely merchandising, customer service, pricing aspects, store environment and customer communications, is analyzed.
Prerequisite: PBA 251.

PBA 451: Services Marketing (6 ECTS)

Here the application of marketing in the area of services is examined. The course investigates the external environment governing the marketing of services, as well as the behavior of the service buyer. It analyzes the key elements of the services marketing mix, namely new service development, pricing of services, service distribution and service promotion. It also examines the marketing planning process for services, as well as the service marketing organization, implementation and control.
Prerequisite: PBA 251.

PBA 452: International Marketing (6 ECTS)

This course investigates marketing activities within the international context. It analyzes the major aspects of the international marketing environment and reviews the international marketing research process. It investigates methods and strategies for foreign market segmentation and selection, and analyzes critically the international marketing mix tools, namely, products, pricing, distribution channels, and promotion. The international marketing planning process, as well as the organization, implementation and control of international marketing activity, are also examined.
Prerequisite: PBA 251.

PBA 453: Strategic Marketing (6 ECTS)

The strategic aspects of marketing are investigated and the basic tools for marketing warfare reviewed. The role of marketing within the overall corporate strategy is discussed and the various components of the marketing planning process rigorously examined. Moreover, both the internal and external environments of the firm are analyzed. It examines the process of setting strategic and tactical objectives and explores alternative ways for their achievement. It also analyzes methods for implementing marketing strategies and reviews various control mechanisms.
Prerequisite: PBA 251.

PBA 454: Business-to-Business Marketing (6 ECTS)

The application of marketing management in the case of organizations is examined. The course reviews the characteristics of the organizational market and analyzes the behavior of the organizational buyer. It examines the role of marketing intelligence and methods of segmenting the organizational market. The process of marketing planning and strategy formulation in organizational business is also reviewed. Various aspects of the business-to-business marketing mix, such as new product development, pricing, distribution channels and communications are critically examined. Insights are also provided into the organization and control of business-to-business marketing strategies.
Prerequisite: PBA 251.

PBA 455: Marketing Seminar (6 ECTS)

A variety of current advanced topics relating to marketing, such as the internationalization process of the firm, the interaction approach to the buyer-seller relationships, and the application of information technology in marketing, is discussed. The course relies heavily on the latest developments in marketing literature and aims towards stimulating interest in future research.
Prerequisite: PBA 251.

INDEPENDENT RESEARCH

PBA 480-481: Independent Study (6 ECTS)

These courses are intended to allow students to pursue an in-depth study of a specific topic of interest not available through the regular curriculum. An independent study project is developed in consultation with a faculty member who will provide guidance during the study, evaluate and grade the project. Registration for an Independent Study course is limited to Juniors or Seniors with grade point average (GPA) of 7.5 or higher, and is subject to the approval of the project proposal by the Director of Undergraduate Studies.
 

SENIOR THESIS

Each student during his senior year has the option to carry out a substantial piece of independent research under the guidance of a faculty of the University. The topic of the Thesis is developed jointly with the Senior Thesis Advisor. The Senior Thesis will typically contain an extensive essay on a well defined body of literature that is relevant to the problem of the Thesis. This essay should be followed by an analysis of the problem, development of a plan of attack, synthesis of various methodological tools that are applied to components of the problem, and preparation of a detailed analysis of results. The Department may require that the Senior Thesis be defended in front of a faculty committee. As an alternative to a theoretical thesis track, the Senior Thesis may involve a project of a practical nature developed in collaboration with local industry. If this option is selected, the student is responsible for arranging sponsorship by an external organization; an official of the sponsoring institution may undertake the internal supervision of the project, but a faculty of the University takes the responsibility to monitor, evaluate and grade the project. The project should involve an in-depth study and analysis of a relevant business problem. Registration is subject to the approval of a project proposal by the Director of Undergraduate Studies. The proposal must first be endorsed by a faculty member of the University who is willing to monitor the progress of the project and take the responsibility for evaluating and grading the project. The proposal should describe the problem to be studied, outline the methodologies to be applied, and explain the student's expected contribution to the overall project. A supervisor at the sponsoring institution must also be specified. At the completion of the project the student must submit a written report detailing the methodologies applied, and analyzing the results and conclusions drawn from the project. In the case of a group project, the report should clearly indicate each participating student's contribution. The Department may require, if it deems necessary, that a Senior Thesis report be defended in front of a faculty committee, with potential participation from the sponsoring organization.
 
PBA 490: Senior Thesis in Management Science I (6 ECTS)

PBA 491: Senior Thesis in Management Science II (6 ECTS)

PBA 492: Senior Thesis in Accounting I (6 ECTS)

PBA 493: Senior Thesis in Accounting II (6 ECTS)

PBA 494: Senior Thesis in Marketing/Management I (6 ECTS)

PBA 495: Senior Thesis in Marketing/Management II (6 ECTS)

PBA 496: Senior Thesis in Finance I (6 ECTS)

PBA 497: Senior Thesis in Finance II (6 ECTS)