BPA 131 Principles and Practices of Management (6 ECTS)

The purpose of the course is to provide an understanding of the nature and role of management in an organization, as well as to highlight the pressures imposed on management by its external environment. The course is structured around the key management functions, namely planning, organizing, staffing, leading and controlling. It also provides an overview of the basic business functional areas, namely accounting, marketing, finance, production and personnel.

BPA 231 Organizational Behavior (6 ECTS)

The course examines the impact that individuals, groups, and structures have on organizational behavior. The following topics are covered: individual behavior, perceptions and individual decision making, motivation theories, group behavior and decision making, leadership, power and conflict, organization structure and design, organizational culture, and organizational change and development.

BPA 235 Introduction to Critical Thinking for Business Students (5 ECTS)

The aim of the course is to help students develop critical thinking. Critical thinking is a skill that, like all skills, needs to be learned and cultivated. In the course, we will deal with the structure, process and outcomes of critical thinking, focusing especially on organizations and public policy. In particular, we will discuss what makes thinking critical and at the same time focus on the logic of reasoning, the process of conceptual analysis, and practical reasoning. We will discuss issues related to evidence, the logical structure of arguments, values and ethics in argumentation, as well as hermeneutics. We will also discuss the social context within which critical thinking takes place, focusing especially on power relations and authority, the relationship between emotions and thinking, and the genres-cum-discourses through which critical thinking takes place. Finally, we will discuss ways through which critical thinking may be weakened, as well as ways through which it may be strengthened, especially in the context of organizations. The course will draw on literature from philosophy, psychology, and management and public policy. Throughout the course, examples from public life will be examined.

BPA 241 Introduction to Operations Management (6 ECTS)

The course examines the basic principles of the management of production and operations in manufacturing and service firms. Operations, in general, comprise all activities involved in the actual production of goods and the delivery of services. As such, operations management becomes a key function of the organization, which must ensure that goods and services are created and delivered efficiently and effectively, while balancing a number of conflicting demands. In order for the operations management to function effectively and achieve the objectives of business strategy, it must be carefully and effectively coordinated with other functions, such as marketing, finance, human resources, etc. Students are exposed to a variety of topics, including service and process design in manufacturing and services, process analysis, capacity planning, operations strategy and competitiveness, facility location and layout, managing for quality, supply chain management, inventory management systems, and recent trends in production and operations management.

BPA 242 Data Analysis for Business (6 ECTS)

Prerequisite: MAS061

The objective of this course is to provide students with the understanding and the experience of using data for decision-making in a managerial setting.  Statistics has become an essential tool of modern management practice and this course will emphasize the application of statistical techniques for business decision-making.  The focus will be on data collection/interpretation and on applying the concepts of statistical inference.

The course will have three main modules. In addition, the course will have a group project which will allow the students to apply the concepts of linear regression in data from operations management. All mathematical concepts learn will be motivated through examples from Operations Management. In parallel to the mathematical concepts, the course will introduce students to statistical software such as Excel and R. Each lecture will be accompanied by practice problems and assignments, helping the students familiarize with the concepts and the software.

BPA 244 Business Information Technology (6 ECTS)

The course explains how businesses deploy key information technology assets (hardware, software, networks and data) and demonstrates that information technology has maximum impact, when it is aligned with firm strategy. The course stimulates ideas for disruptive applications of technology that support novel applications and business plans, and offers insight into emerging trends in IT, such as Cloud Computing and Big Data. Real world examples and mini case studies are a centerpiece of the course, and they are drawn from the instructor’s own professional experience, as well as from high quality material developed by other professionals and academics. Laboratory sections run in sync with the lectures and help the students develop hands-on experience in creating webpages and blogs, using WordPress tools, performing modeling and data analysis in MS-Excel, and creating simple data-base driven applications in MS-Access.

BPA 245 Introduction to Service Management (6 ECTS)

(This course is offered to students from other Departments)

This introductory course examines the activities and management challenges of service organizations. Topics examined include customer identification, customer contact, strategic role of the information resource, facility location, queuing systems in services, and management of supply and demand. Emphasis is placed on the design and management of the service delivery system. Methodologies for evaluating the system’s performance, which have been successfully applied in schools and banks, are also examined.

BPA 251 Principles of Marketing (6 ECTS)

The course introduces the concept of marketing and its role in corporate activity. It analyses the forces of the micro environment and macro environment of an organization and examines how these affect the process of taking marketing decisions. It also examines the marketing information system, the behavior of consumer and organizational buyers and the process of target marketing. In addition, it provides a broad investigation of the key elements of the marketing mix program, namely products, pricing, distribution channels and promotion.

BPA271 Introduction to Sociology for Administrative Scientists (5 ECTS)

The purpose of the course is for business administration students to gain a broader perspective of the social environment within which enterprises operate and to develop a sociological outlook: to not just see individuals but also the social concepts of power that determine the context of human action, especially in the economy.

BPA 332 Business Ethics (6 ECTS)

Prerequisites: BPA 231

The course provides a general overview of ethical performance in business. Students will learn to examine standards and priorities through the lens of ethics and moral reasoning, in order to achieve a balance between business and economic responsibility on one hand, and social and public responsibility on the other. Topics include: moral theories in normative ethics, ways to promote and institutionalize ethical behavior in organizations, and differences in ethical standards in different countries. The class will discuss many cases and problems illustrating ethical dilemmas.

BPA 334 Human Resource Management (6 ECTS)

Prerequisites: BPA 231

The objective of the course is to introduce students to the theory and practice of Human Resource Management (HRM). Issues such as recruitment, selection, performance appraisal, planning, compensation and benefits, training and development, as well as employee relations will be analysed in the course. In addition, students will have the opportunity to analyse a variety of practical situations, wherein the theories underlying the practice of HRM are applied.

BPA 335 Cross-cultural Management (6 ECTS)

Prerequisites: BPA 231

The course introduces students to the role of culture in Management. It focuses on the meaning and significance of culture, studies the role of cultural values and their influence on organizational behaviour and explains the significance of cross-cultural similarities and differences in management. The course also emphasizes cross-cultural communication and the role of culture in decision making, leadership and human resource management.

BPA 336 Business Communication (7 ECTS)

Prerequisites: BPA 231

The course aims to help students understand and appreciate the importance and complexity entailed in communicating effectively at the workplace. The students should be able to recognize and practise basic oral communication skills, describe and explain the basic communication model and the decisions it involves in order to communicate effectively, explain and apply the basic steps and principles in developing business messages etc.

BPA 337 Labor/Industrial Relations (6 ECTS)

The course examines the procedures involved in employee relations and focuses on the application of these procedures in the Cypriot economic scene and in comparison with that of the European Union. It covers subjects such as employee-employer relations, unionization, employer associations, collective bargaining, social responsibility and participation, employment democracy in the international economic scene, and a historical overview of employment relations in Cyprus.

BPA 338 Qualitative Research Methods in Business Administration (6 ECTS)

Prerequisites: BPA 231

The course introduces students to the fundamental elements of a qualitative approach to research. It aims at teaching students the principles, aims and methods of conducting qualitative research, and giving them an understanding of the uses of qualitative versus quantitative data. The main issues covered include qualitative research principles, qualitative research methods (observation and ethnography, interviews, content and narrative analysis, conversation and discourse analysis), qualitative research design (sampling and recruitment), credibility of qualitative research (reliability, validity, generalization), qualitative research ethics and challenges, and writing-up qualitative research results.

BPA 341 Operations Management (7 ECTS)

Prerequisite: BPA 241

There is increased awareness of the importance of operations, both in manufacturing and services, in achieving a competitive advantage. The course introduces students to the fundamentals of Operations Management. Topics to be covered include: productivity and competitiveness, product and service design, process selection, facilities layout, design of work systems, aggregate planning, inventory control, materials requirement planning, Just-In-Time systems, scheduling. Current topics such as quality improvement, functional coordination, and issues in international manufacturing will also be addressed. Case studies will be used to present and discuss these concepts.

BPA 342 Supply Chain Management (6 ECTS)

Prerequisite: BPA241

A crucial issue that must be addressed in Supply Chains is the management of inventory. The level of inventory has financial implications for an organization and affects the service level provided to customers. A series of strategic decisions must be made regarding the inventory levels, the centralization versus decentralization of the inventory, the use of postponement and parts commonality in product design. These strategic decisions must be based on solid mathematical models that provide management with key financial and operational indices.

Holding excess inventory has the advantage that it leads to high service levels, and thus higher customer satisfaction, but it also increases the company’s inventory holding cost. Statistics show that the inventory holding cost in companies varies from 10% to 40% of the cost of producing/purchasing the item. Thus, significant reductions in inventory holding cost can have an impact on the company’s profitability. A large body of research quantifies ordering and safety stock policies and analyses product design and its effect on inventory policies.

The understanding of the art of modeling business problems from their descriptive form into mathematical equations, the familiarization with methodologies used for solving problems in supply chains, the presentation of practical techniques to manage inventories under uncertain demand using data from real companies, the study of contemporary techniques such as aggregation/ disaggregation of inventory, postponement, and parts commonality and the understanding of the benefits of coordination in a supply chain.

BPA 343 Applied Optimization Modelling (7 ECTS)

Prerequisite: BPA 241

The course addresses modeling techniques, optimization methods and their application to practical problems. Emphasis is placed on developing modeling skills. Fundamental principles of mathematical programming are addressed and are applied to case studies wherein students perform analysis for decision support purposes. Modeling realistic problems and solving them with available modeling/optimization packages (e.g. GAMS, AMPL) are integral features of the course. Algorithmic concepts are also covered to the extent necessary, in order to properly utilize the capabilities of optimization packages, interpret their results and perform post-optimality analysis. Various types of mathematical programming models are examined: linear programs, nonlinear programs, multi-objective optimization models, integer programming models, programmes with special structures (e.g. network flow problems, block-structured programmes).

BPA 344 Network Modeling and Dynamic Programming (6 ECTS)

Prerequisite: BPA 241

The course examines issues in network modeling and dynamic programming, with equal emphasis on model formulation and solution techniques. The implementation and solution of large-scale models with computers are integral features of the course.

BPA 345 Quality Management (6 ECTS)

Prerequisites: MAS 061 and MAS 062

The “quality movement” is in the process of evolving from a statistical-based approach to one that envelops transformation of every aspect on management of organizations, from technological to behavioral. The course addresses the changes in management philosophy, explores the tools used by organizations to improve the quality management and organizational productivity, and covers difficulties associated with organizational change. Topics to be covered include: definitions of quality in manufacturing and service operations, quality and product design, quality in process planning, statistical process control, acceptance sampling, Total Quality Management (TQM), and Quality Function Deployment (QFD).

BPA 346 Quantitative Methods in Management II (6 ECTS)

Prerequisites: MAS 061 and MAS 062

The course examines applications of linear regression models to Business Administration. Students will learn about simple and multiple regressions, inferences in regression analysis, diagnostics and remedial measures, polynomial regression, model building procedures, nonlinear regression, and regression models with binary dependent variables. The course emphasizes data analysis from all disciplines of Business Administration. Students will also become familiar with statistical software packages, such as SPSS and Minitab.

BPA 347 Management Information Systems (6 ECTS)

The course will acquaint students with the different types of information systems that organizations use in support of their strategy, and explain how firms can deploy technological resources, in order to achieve resource-based competitive advantage. The course introduces the students to e-commerce, with special focus on network effects and the management (e.g., pricing and versioning) of digital goods. Students will become familiar with how firms use web 2.0 tools, in order to support their marketing and knowledge-management efforts, and will come to recognize the important ethical issues raised by the prevalence of information systems in modern business environments. By the end of the course, students will be able to assess the strategic position of a firm, based on its use of technology in support of its strategic resources. Furthermore, students will be practically acquainted with the use of Web2.0 tools and will be required to complete assignments related to social media, wikis, mesh-ups, etc. A number of case studies are used to demonstrate the material in practice. The firms which are closely examined include Zara, Fresh Direct, Capital One, Netflix, Zipcar, Walmart, and Zynga, among others.

BPA 349 Revenue Management (6 ECTS)

This course is an introduction to the theory, principles and practices of revenue management (RM) and how these can be effectively applied to various industries.  Revenue management addresses a simple but yet, challenging question:  “How can we charge the right price, to the right customer, for the right product, through the right channel, at the right price?” 

The course focuses on the application and evaluation of revenue management strategies and is intended for individuals with a specific interest in the service industry.  However, the RM concepts and tools can also be applied in other industries, as well.   

After the basic RM principles that focus on issues of strategic and differential pricing and value are presented, the course turns its attention to specific RM strategies and tactics that are followed by a number of limited capacity services, such as hotels, B&Bs, motels, cruise ships, theaters, banquet halls, restaurants etc.  Conditions and specific organizational characteristics that allow the application of RM are also examined and discussed.  This is important in order to understand the challenges and pitfalls associated with many RM systems and help design effective RM systems.

BPA 351 Marketing Research (7 ECTS)

Prerequisite: BPA 251

The role, value and limitations of marketing research in the overall marketing activity are examined. The course investigates the various steps in the research process and alternative types of research design. It also analyses the basic methods for collecting marketing data and the types of forms used for data collection. Sampling and field procedures are also discussed, as well as the process of analyzing, interpreting and presenting the research findings.

BPA 352 Consumer Behavior (7 ECTS)

Prerequisite: BPA 251

The course examines the various theories of consumer behavior and their application to marketing decision-making. It analyses the internal and external influences on consumer behavior and investigates methods for segmenting the consumer market. The consumer decision process is also examined, as are the purchasing act and its outcome. Trends in the consumer market and the issue of consumerism are also discussed within the context of the course.

BPA 353 Sales Management (6 ECTS)

Prerequisite: BPA 251

The sales function of marketing management is investigated, with special emphasis on the personal selling process. Planning and budgetary aspects of sales and methods for sales forecasting are discussed. The course also reviews ways of organizing, supervising and monitoring the work of sales people. It analyses the personnel selection and recruitment process, personnel training and education, employee motivation and compensation, and methods for evaluating sales performance.

BPA 354 Marketing Communications (6 ECTS)

Prerequisite: BPA 251

The course highlights the role of promotion in marketing and provides an overview of the communication process. It investigates the buyer decision-making process and examines the role of market segmentation and product positioning in promotion. It also analyses in detail the basic promotional tools, namely advertising, sales promotion, personal selling and public relations.

BPA 355 Retail Management (6 ECTS)

The course provides development of skills for the strategic approach and strategic orientation towards the management of issues relating to retail sales; learning the key analysis methods for effectively dealing with retail sales issues; exposure to the problems that retail sales must deal with and simultaneous emphasis on seeking for documented and informed solutions to these. Familiarization with an informed and erudite implementation of the theoretical strategic managerial framework in order to find and apply practical solutions, while motives and initiatives will be offered to students for them to survey and study the latest developments in this academic field and improve their familiarity with respect to the management of real case  studies.

BPA 362 Advanced Organizational Behaviour (6 ECTS)

Prerequisite: BPA 231

Individual behaviour and group processes are studied in depth. Topics covered include decision making, basic individual psychology, group formation, and problems in the development and functioning of teams, as well as ways to prevent typical group problems.

BPA 430 Current Issues in Management (6 ECTS)

The field of management covers a wide range of topics, both theoretical and applied. At the same time, it is linked to key areas of social sciences such as Sociology, Psychology and Economics. This diversity of management is reflected in the research interests of the department's academic staff and hence in this lesson, which generally aims to bring students and academics with these interests. The course aims to expose students to various issues/ phenomena of management that affect employees and the subsequent challenges/opportunities they can create for modern organizations. It also aims to raise concerns about the causes and effects of complex/multifaceted management problems presented in the modern organizational environment and the prospects for alternative methods of coping with them.

BPA 431 Gender, Work and Organizations (6 ECTS)

Prerequisites: BPA 231

The course examines the relationship of gender, work, and organizations. It explores the lives of men and women in organizations, the different career “choices” as well as the resulting trajectories in promotion and pay. It discusses the role of education and mass media and uses various means through which to study the production of gender identities in the workplace. In addition, the course examines organizational issues such as leadership, human recourses, negotiations, communication, and culture which are often mistakenly treated as “universal” but which are clearly not, when the gender lens is applied.

BPA 432 Innovation Management (6 ECTS)

Prerequisites: BPA 231

The management of innovation is one of the most important and challenging aspects of modern business. Innovation is the fundamental driver of competitiveness and plays a major part in improving the quality of life. Even though technological innovation is uncertain and risky, it can still be managed. Therefore, it is essential that students understand the strategies, tools and techniques for managing innovation. The course aims at giving students an understanding of the main issues in innovation management, an awareness of the key features of success, and an appreciation of the relevant skills needed to manage innovation at both strategic and operational levels. The topics covered include product and process innovations, radical and incremental innovations, protecting intellectual property, appropriability, diffusion of innovations, sources of innovations, etc.

BPA433 Business and eCommerce (6 ECTS)

The course addresses important aspects of this topic and deepens on the opportunities and challenges generated for organizations.  More specifically, it emphasizes on: the development of practical knowledge through case studies of actual uses of e-business, the understanding of the theoretical background needed for the development of strategic plans in the context of e-business and the gaining of hands-on training through targeted projects.

BPA 434 Entrepreneurship (6 ECTS)

(The course is not offered to the students of the Department of Business and Public Administration)

The purpose of the course is to explore the many dimensions of new venture creation and growth. While most classroom examples will be drawn from new venture formation, we will also examine cases related to entrepreneurship, social and non-profit entrepreneurship. The class sessions will focus on conceptualizing, developing, and managing successful new ventures, ideas or products, with the goal of creating a business plan.

BPA 435 Strategic Management (7 ECTS)

(The course is offered to the students which are on the 4th year of their studies)

The course addresses issues that are of key importance to a company such as vision, mission, and objectives. Emphasis is placed on competitive analysis, the nature of competitive advantage, the structures and control of management processes, diversification strategies, culture and leadership.

BPA 436 Leadership (7 ECTS)

The course introduces students to the important topic of leadership, from the perspective that leadership is dynamic and not static. Major theories of leadership are analysed and the relationships between leader, followers and situations are explored, as is the process of leadership. Emphasis is placed on the role of gender and culture in leadership, the characteristics and values of leaders, charismatic leadership and follower roles.

BPA437 Managing the Family Business (6 ECTS)

Family controlled businesses (both private and publicly-traded) are unique forms of ownership that are challenged by family dynamics, emotional attachment to the firm and various other issues resulting from the interaction of family, management and ownership – particularly where the family wishes to perpetuate its influence and/or control from generation to generation.  This course aims to provide an in-depth understanding of what makes family businesses unique, developing the critical analytical thinking skills that help inside managers/executives understand the whole family business system. Furthermore, it aims to provide students with insight into ownership, business management, and family dynamics issues that affect the performance of family businesses.  Students will learn how family ownership and control affect the family and the business as well as develop an understanding of the complexities that exist in the succession planning process.

BPA 439 Management of Public Organizations (6 ECTS)

The course introduces students to the important concepts and tools for managing public organizations. The course highlights the similarities and differences between business (private) and public organizations and includes material on strategic analysis, performance measurement and management, organizational structure and culture, operations and process management, and organizational learning and change.

BPA444 Social Networks and Business (6 ECTS)

Networks are a fundamental tool for modeling complex social, technological and economic systems. Combined with the availability of data on a large scale, the explanation of such complex systems involves many challenges in both modeling and computing. The course focuses on the analysis and explanation of the topology of real and small-scale networks as well as the dynamic processes that take place in them.

Initially the course will cover mathematical models and algorithms for the development of networks that are able to describe the basic structural properties of real-world systems. We will then explore the way in which we can analyze in practice large-scale network data, how to quantify various properties of 'nodes' and 'links' and how to justify these properties through network structure and development models.

In the second part, the course will focus on various dynamic processes that evolve into networks. For example: how does information (and misinformation) spread over social networks? how can we design a viral marketing campaign that, in an online social network, how the fragility of financial markets is spreading, how a viral disease is spreading rapidly on an air transport network? We will also be concerned about how different structural features of a network affect how quickly and how 'deep' a dynamic process is spreading to a network.

Finally, this class will deal with network visualizations using various libraries in R or other software.

This course makes extensive use of simple statistical methods and the use of appropriate software such as R.

BPA 445 Service Management (6 ECTS)

Service companies constitute the largest and fastest-growing segment of the economies of most developed and developing countries. The course explores the specific tasks faced by managers in various types of service operations. Particular attention is paid to developing an understanding of the close links among the operations, human resources, and marketing functions in service operations. Topics to be covered include: customer contact, manufacturing principles in services, service quality, falsifying services, service recovery, service guarantees, capacity issues in service operations, service driven companies, services in manufacturing (service factory), marketing of service operations.

BPA 446 Business Analysis: Predictive Models (6 ECTS)

Prerequisites: MAS061 and MAS062

Rapid technological development now provides the ability to easily collect vast amounts of data from a variety of sources, save and quickly recall them, and apply modern, extensive processing methods. The availability of data, both internal to corporate / organization functions, and from external sources (internet), is increasing exponentially.

The use of modern technology tools to analyse extensive data collections is universally recognized not only as a competitive opportunity but also as an imperative for companies, organizations, government agencies, etc. The course covers exact methods of collecting and processing extensive data for business systems analysis. Various sources of data are collected from different sources, and modern analytical approaches that come under "machine learning" methods. Specifically, students acquire practical skills in performing descriptive, exploratory and graphical analyses, statistical analysis, problem solving, regression, categorization and grouping for forecasting purposes, using modern computing tools. They also consider the methods of how to diagnose, benchmark and select the most appropriate predictive models, depending on the nature of the problem. The course includes laboratory lessons where students are familiar with the programming language R and examine practical applications with real data from various business problems.

BPA 447 Quantitative Methods in Management III (6 ECTS)

Prerequisite: MAS061 and MAS062

The course examines applications of multivariate analysis and time series in business. Topics examined include: discriminant analysis, principal components analysis, factor analysis, and cluster analysis, trend and seasonality in time series, and ARMA models.

BPA 448 Planning and Managing Projects (6 ECTS)

The course will examine the process of project planning, including project definition, managing the organization and cost of projects, managing time and resources in projects, as well as managing risk in projects. The course also presents techniques for the effective initiation and completion of projects and techniques, in order to successfully manage the performance of the project in terms of cost, time and quality during its implementation phase. The course aims at giving students the tools to create a project manual, in which all essential aspects of the project are presented. Computer software related to project management will also be presented.

BPA 449 Current Topics in Management Science (6 ECTS)

Prerequisite: BPA 343

Depending on the interests of the faculty, the specific content of the course will vary from year to year. It will be designed to address current advanced topics in management science. In particular, it is envisioned that projects will be identified with local industry and teams of students will be offered guidance and supervision to work on problems geared to their particular interests. The main course requirements are: readings in the relevant literature, lectures given by the instructor and visiting speakers, and completion of an individual project.

BPA 452 International Marketing (6 ECTS)

Prerequisite: BPA 251

The course investigates marketing activities in an international context. It analyses the major aspects of the international marketing environment, and reviews the international marketing research process. It investigates methods and strategies for foreign market segmentation and selection, and critically analyses the international marketing mix tools, namely, products, pricing, distribution channels, and promotion. Also examined are: the international marketing planning process, as well as the organization, implementation and control of international marketing activity.

BPA 453 Strategic Marketing (6 ECTS)

Prerequisite: BPA 251

The strategic aspects of marketing are investigated and the basic tools for marketing warfare are reviewed. The role of marketing within the overall corporate strategy is discussed and the various components of the marketing planning process rigorously examined. Moreover, both the internal and external environments of the firm are analysed. The process of setting strategic and tactical objectives is examined and alternative ways for achieving the strategic objectives are explored. The course also analyses methods for implementing marketing strategies and reviews various control mechanisms.

BPA 456 Digital Marketing (6 ECTS)

Prerequisite: BPA 251

The course examines how modern digital media and technologies enable companies to enhance the effectiveness and efficiency of their current marketing functions, but also exploit new opportunities for entering new markets, offer new services, apply new online communications techniques, and compete on a more equal footing with larger businesses. The course provides a comprehensive guide to the concepts, techniques, and best practices that support the overall digital marketing process, emphasizing the development of appropriate knowledge and skills required for the successful development and implementation of digital marketing strategies. The main topics covered in this course include: (1) how digital technologies transform the marketing function; (2) the influence of environmental forces on digital marketing activities; (3) the process for developing a comprehensive digital marketing strategy; (4) the use of digital technologies for managing customer relationships; (5) the creation of digital experiences; (6) the design and implementation of marketing communications strategies using digital media; and (7) the methods for evaluating and improving digital channel performance.

BPA 458 Social Media Marketing (6 ECTS)

The rapid expansion of social media marketing has caused fundamental shifts in the way business firms communicate and interact with their customers. The course examines social media from the perspective of marketing, focusing on the new practices and techniques pursued in developing and implementing a firm’s marketing strategy.  The course content reflects current developments in marketing with respect to social media and bridges the gap between theory and practice using contemporary examples and real-world case studies. The objective of the course is for students to acquire fundamental knowledge and skills that will enable them to set appropriate objectives, develop and implement effective marketing strategies and programs in social media, and monitor and measure the outcomes of these efforts. Upon completion of the course, students should be able to describe the ecosystem of social media and its impact on traditional marketing strategy, identify the profile and purposes of the most popular social media platforms (e.g. Facebook, Twitter, You Tube, LinkedIn, Pinterest), evaluate the appropriateness of each platform for specific businesses, understand the dynamic nature and multiplicity of social media content, design strategies for brand development and growth using appropriate tools, and build corporate reputation and manage crises through social media.

BPA 460 Advanced Topics in Strategy (6 ECTS)

Prerequisites: BPA435

In order to develop and apply a successful strategy, an organization must be able to face and critically analyse four different issues: a) the organization’s boundaries: what must an organization do, what size should it be, and in what business sectors should it enter? b) market and competition analysis: what is the nature of the markets in which the organization is competing and what is the nature of the organization in these markets? c) market position: how should an organization place itself, in order to gain competitive advantage over other organizations, what is the basis of its competitive advantage, and how should it adapt and change in the course time? d) the internal environment of the organization: how should an organization build its internal structure? These questions will be answered by examining economic theory, economic sociology, strategic theory and organizational studies.

BPA 461 People and Organizations (6 ECTS)

Prerequisite: BPA 231

The course covers a range of topics, including the concept of the social self, perceiving group and individuals, attribution theory, and behavior within organizations. Special emphasis is placed on issues of power and authority, obedience and conformity, and how stereotypes and prejudice affect groups and organisations negatively.

BPA 463 Negotiations and Conflict Management (6 ECTS)

Negotiations are an integral part of our professional and personal lives. Therefore, business executives should have highly developed negotiation skills and good knowledge of the procedures necessary for successful negotiations. By acquiring these skills, students should be able to handle business situations with individuals or teams, as well as with suppliers and customers. The course examines the theory, the procedures and the practical aspects of negotiations, especially in the business environment. It focuses especially on the different types of negotiation, the strategy of negotiations, the correct communication between parties, sources of power in negotiations, ethics and multiparty negotiations. It also covers conflict management during the negotiation process.

BPA 464 Energy – Strategy and Management (6 ECTS)

Energy – where to get it from, how to use it efficiently and responsibly – is arguably one of the most critical economic, environmental and social challenges facing the globe today. The course will introduce students to the basic concepts and methods of analysis used across the social sciences (with primary emphasis on economics and business), and help them to understand the production, distribution and consumption of energy. In other words, we will examine the full ‘life cycle’, or ‘cradle to grave to cradle again’ of energy (from the stage of raw materials, or inputs, to generation, conversion, distribution, consumption, recycling, and managing waste and impacts). Such methods, tools and perspectives will help students understand, critique, and ultimately influence the management of technical, economic, and policy choices regarding the options for energy generation and use. We will focus equally on the technical, socioeconomic, political, and environmental impacts of energy. The course will include examples of cost-benefit, organizational, and institutional analyses of energy production, transformation, and use. It will also use material balance, energy balance and life cycle assessment tools to examine the environmental impacts of energy technologies. Examples will be drawn from various countries and settings. The second part of the course will provide students with insights on the main trends and characteristics of the energy business. Building on knowledge gained in the first two parts of the course, we will further discuss the value chains of specific energy companies (using those involved in the Cyprus energy market as examples), and consider the energy market outlook, with a particular emphasis on natural gas and the latter’s impact on the development of the energy sector in Cyprus and the Eastern Mediterranean.

BPA 465 Business and Climate Change (6 ECTS)

The attention that the environment is receiving today is impossible to miss. In the course, we will introduce and critically analyse the challenges and opportunities organizations face, as a result of the environmental impacts of their operations. Managers need to understand the factors that drive business value, when dealing with these challenges. In the course, we will study and evaluate how firms respond to these challenges. We will also explore how firms strategically shape the regulatory and competitive context in which they operate. Students will learn how to a) apply conceptual frameworks to evaluate environmental and social performance (triple bottom line), b) assess how markets respond to environmental and social concerns, and c) help their organizations develop a competitive advantage, in an era of higher environmental and social expectations.

BPA 467 Current Issues in Public Administration (6 ECTS)

Public administrations in modern states are now faced with a series of major challenges that they are called upon to give urgent and decisive responses. Changes in the economic and social environment, environmental changes, the need to protect the environment and the advancement of technological development are just a few of these issues. In particular, Cyprus, in addition to the more general issues to be addressed, should find answers in a timely manner on a number of specific issues that are the result of events and developments that directly affect it, such as: the economic crisis, the discovery of hydrocarbons in Cyprus, the prospect of resolving the Cyprus problem, developments in labor relations, the need to modernize and reorganize the public service, etc.

BPA 468 Entrepreneurship and Innovation (7 ECTS)

The course provides the theoretical and practical framework for the study and analysis of entrepreneurship and innovation. Topics covered include, inter alia, business plans, venture capital, business angels, intellectual property protection, diffusion of innovations and the innovation sources.

Entrepreneurship refers to the process of identification, assessment and development of opportunities, regardless of the resources that we have available to us. Today, mainly because of economic and social conditions, entrepreneurship is difficult but imperative.

The aim of the course is to explain the process of innovation and entrepreneurship (inter-dependent concepts) in an understandable and simple way. Additionally, the course provides guidance to students to identify a business opportunity, to set up and grow a business, and to have a successful exit.

The lectures are based on academic theory, but the emphasis is focused on the practical application of this theory.  The series of lectures is designed to familiarize students with theories and practice about entrepreneurship and the management of new businesses while simultaneously elaborating on the role played by new business ideas in the economy.

Specifically, the course provides the theoretical basis regarding the principles innovation, entrepreneurship and small business management but also the practical application of this knowledge so that students develop the ability to create and manage business effectively and efficiently.  The main practical aim of the course is to develop a business plan.

BPA 469 Creativity and Design Thinking in Organizations (6 ECTS)

Creativity and innovation are the key drivers of success for many of today’s leading companies. Some of the most dramatic gains in shareholder value over the last few years (e.g. Google, Apple) are due to a culture that fuels creativity. Indeed, a culture of creativity and innovation is commonly recognized as the only sustainable competitive advantage. An important element of a creative culture is the use of breakthrough design thinking. Design represents a powerful alternative to the dominant management approaches of the last few decades and is an important perspective for business leaders to embrace. The course will focus on developing new ways of thinking “outside the box”.

BPA 490 Senior Thesis in Management Science I (6 ECTS)

Conducting research on theoretical issues or working on practical problems in the area of Management Science.

BPA 491 Senior Thesis in Management Science II (6 ECTS)

Conducting research on theoretical issues or working on practical problems in the area of Management Science.

BPA 494 Senior Thesis in Marketing I (6 ECTS)

Conducting research on theoretical issues or working on practical problems in the area of Marketing.

BPA 495 Senior Thesis in Marketing II (6 ECTS)

Conducting research on theoretical issues or working on practical problems in the area of Marketing.

BPA 498 Senior Thesis in Management I (6 ECTS)

Conducting research on theoretical issues or working on practical problems in the area of Management.

BPA 499 Senior Thesis in Management II (6 ECTS)

Conducting research on theoretical issues or working on practical problems in the area of Management.